Social Media Week-Fairfax brought top industry professionals together for a day of innovation, networking and talks of the future. Below are my top takeaways from each session: How National Geographic Became the #1 Brand on Social Media (@NatGeo): They were the first to use new features as soon as they were launched such as SnapChat … More #SMWFairfax
You can’t be successful in business if you care what people think of you. -Arash Shirazi Style blogger of StyleMBA, Sara Azani, and CEO of The Bullitt Agency, Arash Shirazi, spoke to George Mason University students about what it means to maintain your personal brand in the business world. Sara Azani Sara worked at Booz|Allen|Hamilton for … More The Branding Workshop
I was handed my badge that confirmed me as an intern of the Smithsonian Institution and my next adventure has officially begun. The Freer|Sackler are the Smithsonian Institution’s national museums of Asian art. The Arthur M. Sackler Gallery of Art is where I will intern under the Marketing and Communications department. My first few weeks, I became familiar … More The Intern Chronicles: Welcome to the Smithsonian Institution
***I had the opportunity to study international public relations in the cultural hub of London. Below are my notes from a visit to the London office of Northrop Grumman. Ken Beedle, Director of International Communications of the leading global security company Northrop Grumman, presented the companies latest innovations and advice for future media specialists. They specialize in … More Across the Pond: Northrop Grumman
***I had the opportunity to study international public relations in the cultural hub of London. Below are my notes from a presentation at Bell Pottinger. Fast facts : *1987- 2nd largest independent consultancy in the United Kingdom *Known to be Margaret Thatcher’s advisor Approach –>Work–> Media Objective is to deliver ideas that capture imagination How … More Across the Pond: Bell Pottinger
***I had the opportunity to study international public relations in the cultural hub of London. Below are my notes from an afternoon at H + K Strategies. Communication Directors of Hill + Knowlton Strategies want people who craft powerful ideas and use multi-channel storytelling techniques to engage audiences and change behaviors in order to … More Across the Pond: H+K Strategies
When asked what I study, a confused face is the typical reaction. With over 300 definitions, lines are blurred when pinpointing what exactly public relations is. People associate portrayals of the industry to what they see in the media. The glamorous life of Samantha Jones from Sex and the City, to the dark side of the field with Olivia Pope in Scandal. These TV adaptations of the PR profession take a small part of the industry and exaggerate it. There are misconceptions about the industry just as there are misunderstandings about the definition. … More So you do…what exactly?