The Branding Workshop

You can’t be successful in business if you care what people think of you. -Arash Shirazi Style blogger of StyleMBA, Sara Azani, and CEO of The Bullitt Agency, Arash Shirazi, spoke to George Mason University students about what it means to maintain your personal brand in the business world. Sara Azani  Sara worked at Booz|Allen|Hamilton for … More The Branding Workshop

So you do…what exactly?

When asked what I study, a confused face is the typical reaction. With over 300 definitions, lines are blurred when pinpointing what exactly public relations is. People associate portrayals of the industry to what they see in the media. The glamorous life of Samantha Jones from Sex and the City, to the dark side of the field with Olivia Pope in Scandal. These TV adaptations of the PR profession take a small part of the industry and exaggerate it. There are misconceptions about the industry just as there are misunderstandings about the definition. … More So you do…what exactly?